The much-hyped success of iFart, iShoot, Trism, Convert and the likes has resulted in everyone with a grey cell, jumping in with an iPhone app. Hardly a minute goes by without someone working on an iPhone app idea.
Let's cut to the chase. First, you need a great IDEA. Innovative. Creative. First-of-its-kind, Scary, Weird or downright Funny. Runaway hits like iFart, Koi Pond or Pocket Guitar are examples of great app ideas that need little marketing push.
8 questions to help you create a Winning App Idea!
• Is there a user pain point that your app will address? Utility apps have a greater chance of success. Do a bit of research to find out iPhone users' problems that need attention. Build an app that helps people address a problem, that's your key to success.
• Who is the target? Have a clear picture of your intended audience. Where they are, what they do everyday, do they have iPhones?
• Will your target audience pay for this app? Anything we buy must have value. Users must find your app worthy enough to pay for and download. Ask yourself why will they pay?
• Is the audience large enough to make decent money? Are there millions who need your upcoming app? Google, talk to friends, lurk at forums and chat rooms to find out more about your audience. The larger the better. But if you're looking at a niche, you could still make a lot of money with better pricing.
• Are there similar apps on the Apple Store? Be wise, head to the App Store to discover if there's already a similar app. Study them, if they exist. It'll help you a lot.
• If it exists, how is yours going to beat the shit out of them? Don't be crestfallen if a similar app exists on the store. There's always room for a better one. Find ways of improving, adding new features, better user experience, easier to use, nicer design etc.
• Do you have enough expertise in that domain? How much do you know about the area of interest? The deeper your knowledge and insight, the better your product can be.
• Have you spoken to your prospective app users? Don't be paranoid about anyone stealing your idea - Go and talk to a cross section of intended users. Validate your idea. Know what are their concerns about the problem your app will address. Actual users are a goldmine of ideas. The more you know their pain points, the better your app.
Now, do you have a clear idea for the iPhone app? Great! Don't have a clear idea of the app? Find out developers who have created similar apps, ask them if they can give shape to it.
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