The App Store is very competitive with over 700,000 apps, 25
billion downloads and still counting. Leading industry experts forecast
Apple could nearly sell 23 million new iPhone 5 devices by the end of
2012. Apple has sold so far 85 million iPhone since 2007 and 34 million i
Pad since 2010. But all are not successful with only select few that
are innovative and intuitive. There are countless which are neglected.
There are a growing number of developers with lot of expectations of
delivering chart buster apps. iPhone app developer is making millions of
dollars on just app ideas. A successful marketing strategy should be
adopted to become a winning app with lot of downloads and sales. If you
are a mobile app developers and want to develop one, you need to
understand the rankings, how the ecosystem work and focus on the target
segment which clearly differentiates the best from others. The marketing
methods you adopt reveal a lot which can be used for maximizing the
success rate with apps. How to popularize your app which is much talked
by people, and make them buy it, and share it with friends?
If
you follow the simple rules given below, you will improve your chances
of making it a winning app. These tips and tricks are simple and they
are mostly neglected during the marketing plan.
Unique value
The best way to position your application is to stand out from the crowded App Store. This can be achieved by building a unique app that is inspiring and encouraging. There are thousands of apps which are run-of-the mill kind of apps with mobile app developer trying to make some quick money. Try to develop up a new product or make add-on to the existing categories. It will be an uphill task to push your app if you are just trying to make some improvements to something which is already available.
Innovation
When you want to launch your application, or already available in the market and you want to maximize the exposure of the app so that new users can download apps weeks or even months after the launch. What kind of target audience you are going to need? How to popularize your app in many places?
Out of the box ideas
Very few have the ability to spin out new categories in the market. Unless you have an out of the box app idea, make some improvisations to the existing category on the feature or leveraging the hardware for creating a unique experience. This way you can spark interest and grab the attention of the crowd and that's how you have to sell the apps in the App Store.
Target audience
Analyze your app ideas, research competitors and identify the target audience to evaluate sales potential.
Promotions through dedicated website
Create a website to promote your app and use App Store for distribution of the product. You have to provide links to the App in the App Store so that whoever finds your app can find their way to your website directly. Concurrently, provide custom links from your own website.
In-app Marketing
There are various business models to monetize your app such as in-app advertisements, affiliate programs, and In-App Purchases.
Social Media integration
Integration your application with social networks such Twitter and Facebook. Use Twitter as a tool for people to talk about your one and gain visibility for better sales. Improve conversations through unique value.
Unique value
The best way to position your application is to stand out from the crowded App Store. This can be achieved by building a unique app that is inspiring and encouraging. There are thousands of apps which are run-of-the mill kind of apps with mobile app developer trying to make some quick money. Try to develop up a new product or make add-on to the existing categories. It will be an uphill task to push your app if you are just trying to make some improvements to something which is already available.
Innovation
When you want to launch your application, or already available in the market and you want to maximize the exposure of the app so that new users can download apps weeks or even months after the launch. What kind of target audience you are going to need? How to popularize your app in many places?
Out of the box ideas
Very few have the ability to spin out new categories in the market. Unless you have an out of the box app idea, make some improvisations to the existing category on the feature or leveraging the hardware for creating a unique experience. This way you can spark interest and grab the attention of the crowd and that's how you have to sell the apps in the App Store.
Target audience
Analyze your app ideas, research competitors and identify the target audience to evaluate sales potential.
Promotions through dedicated website
Create a website to promote your app and use App Store for distribution of the product. You have to provide links to the App in the App Store so that whoever finds your app can find their way to your website directly. Concurrently, provide custom links from your own website.
In-app Marketing
There are various business models to monetize your app such as in-app advertisements, affiliate programs, and In-App Purchases.
Social Media integration
Integration your application with social networks such Twitter and Facebook. Use Twitter as a tool for people to talk about your one and gain visibility for better sales. Improve conversations through unique value.
Anubavam is a full service mobile development company with a long
list of apps in different industry verticals for enterprises and start
ups, of any size and complexity. Our team of iPhone app developer has
brilliant expertise in building high performance iPhone apps and games
for consumers and enterprises. Our mobile app developers have leveraged
cross platform mobile development frameworks for creating feature-rich
iPhone apps using a single JavaScript code base.
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